Is Brazil prepared to host big sporting events like the 2014 World Cup and the 2016 Olympics? What are the advantages and disadvantages for the country? Could the public money be invested inappropriately, or these events are a good opportunity to mobilize some unattended sectors of society? In this book, these and other questions are answered through the systematic analysis point of view, introducing diagrams and systemic archetypes arising from opinions and arguments collected in surveys with specialized public in the areas of expertise related to this type of event.