search
Subtotal COP $ 0
Total COP $ 0
  • Ebook
TRUSTING MOBILE PAYMENT

TRUSTING MOBILE PAYMENT

  • Año de edición 2017
COP $ 13.900

In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance. What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.


In this book Andrea Bauer examines the apparently simple question of the role of trust in the development and establishment of mobile payment services. The proliferation of new payment instruments was always associated with the condition of trustworthiness. Even if the form of payment has changed constantly in the past (e.g. cowrie shells, stones, coins, paper notes, plastic cards or electronic digits), the demand for trustworthiness was always an essential factor regarding its market acceptance. What trust exactly is, which functions trust has in the use of technical solutions and which aspects and determinants of trust are crucial regarding mobile payment services, Andrea Bauer will analyze in the present work.
  • Formato
    Ebook
  • Estado
    Nuevo
  • Isbn
    9783743935587
  • Peso
    1.2 MB
  • Número de páginas
    184
  • Año de edición
    2017
  • Idioma
    Inglés
  • Formato
    EPUB
  • Protección
    DRM
  • Referencia
    BKW88040