ENTREPRENEURSHIP IS A ROLLER COASTER WITH THORNS IN THE SEAT, WITHOUT ANY KIND OF RESTRAINTS FOR THE RIDERS. SO DON'T EXPECT INSPIRING SUCCESS STORIES OR A STEP-BY-STEP LIST OF HOW TO CREATE A BILLION-DOLLAR BUSINESS. INSTEAD, YOU'LL FIND SOMETHING ELSE ON THESE PAGES: WE AIM TO KEEP IT REAL FOR THOSE WHO DREAM OF BUILDING A BUSINESS. Everyone knows that entrepreneurship is not a bed of roses: creating a business requires a lot of effort, sweat, determination, and resilience. The good news is that Israel Salmen, founder and CEO of Méliuz, and Lucas Marques, COO of Méliuz, let go of their egos and decided to reveal all their mistakes, failures, and learnings throughout their journeys as entrepreneurs. In Startups: The Art of Getting F*cked Every Day and Not Giving Up, you will see entrepreneurship as it is. There are no big stages or audiences but, a battlefield that rewards the effort of those who keep going despite the hardships. The victorious are those who do not give up even after successive falls. In this book, you will find: - Stories of conflicts between partners and what we can learn from them. - Problems that come up when the team grows, and how to solve them. - Challenges that may appear getting investments and how to deal with them. - Essential learnings to nurture your company's culture and not let the problems caused by the lack of it take over the business. - Thousands of challenges that entrepreneurs will face in their journeys.