Customer service is a critical aspect of any business. In an increasingly competitive and digital environment, the quality of customer service has become even more important for customer loyalty and satisfaction, as well as for the company s reputation and financial success. In times of crisis, a company s ability to provide exceptional customer service can make the difference in its long-term survival and success. Therefore, it is essential for businesses to focus on delivering high-quality customer service, both in normal times and during periods of uncertainty.