Why do we voluntarily subject ourselves to high-stress situations like Silent Hill or Amnesia? Gaming psychologist Rachel O'Connor explores the "Paradox of Horror" in "Fear Loading." Unlike movies, where you can look away, games force you to walk towards the monster to progress. O'Connor breaks down the mechanics of fear: the "Jump Scare" (startle response), "Dread" (anticipation), and the "Uncanny" (cognitive dissonance). She explains the "Excitation Transfer Theory," where the relief of surviving a scare transforms negative anxiety into intense euphoria. The book also looks at the safe space games provide to rehearse danger. O'Connor argues that horror games are a form of "fear inoculation," helping players build resilience against real-world anxiety. From sound design to lighting tricks, this is a deep dive into how developers hack our amygdala for fun.