Starting a business is hard. Scaling it is harder. "Scale or Die" addresses the "Valley of Death" that kills most startups after they find product-market fit. When you go from 10 employees to 100, everything breaks. Communication fails, culture dilutes, and systems crumble. This book is the repair manual for a growing engine. It focuses on the three P's of scaling: People, Process, and Platform. Learn how to hire executives who are better than you. Learn how to document processes so the business runs without you. And learn how to upgrade your tech stack before it crashes under the load. Written for founders who are tired of putting out fires. If you want to build a unicorn, you can't run it like a lemonade stand. You must scale, or you will surely die.