The startup world celebrates pivots as signs of agility and wisdom. Instagram pivoted from Burbn. Slack pivoted from a game. But for every successful pivot, there are thousands of companies that pivoted themselves into oblivion. Nobody writes case studies about those. This book examines the true cost of strategic direction changes. Every pivot consumes resources, team morale, market position, and institutional knowledge. The Pivot Toll calculates what you actually pay when you change course, and helps you determine whether the destination is worth the toll. You will learn to distinguish between necessary pivots that save companies and panic pivots that destroy them. You will understand why the sunk cost fallacy sometimes works in your favor, and why the most dangerous pivots are the ones that feel exciting. In a culture that celebrates change, this book makes the case for knowing when to stay exactly where you are.